PPC (pay per click) also known as CPC (Cost per click) is a method or rather a technique used for advertising one’s sites on other websites and search engines, say Google. This means you need to pay the site or the search engine owners a certain price for each click a visitor makes on your Ad in that corresponding site.

PPC program Adwords on Google is a good traffic generator. This Ad is kept running all the day. You need to submit in the search engine your keywords, which can be a source for generating traffic for your Ad.

PPC is made effective only with SEO. It involves continuous input of money.

There are 3 most popular Pay Per Click engines are Google Adwords, Yahoo! Search Marketing & Microsoft adCenter.

We have certified Google Adwords Professional to manage our client’s Account