How to Create an Effective eCommerce/Shopping Cart Website?
The explosive growth and increasing acceptance of e-commerce has many business and individuals getting into the online game by creating their own e-commerce websites. Designing an e-commerce website can seem daunting with elements drawn from different disciplines, such as graphic arts, computer programming and marketing and sales. But still, you can design your e-commerce website just by following simple steps such as planning the user experience, developing a graphical theme, producing content pages and implementing an e-commerce transaction processing system.
1. First, define the Goal of your website. Make a list of what you want your visitors to do and what you expect to get out of the website. You can stay focused throughout the design process and eliminate design ideas that don’t align with your goal just by defining a clear goal for your website.
2. Plan the customer experience. Using a computer drawing program, or simply pencil and paper, diagram what a visitor to your website will experience as the visitor moves from prospect to customer. Think about what information you will need to provide and what objections you may need to overcome. [For instance, a basic customer experience may be presenting the visitor with a product information page, providing additional details if requested, displaying a clear option for purchasing the product, providing a follow-up page with information about the order and how to contact your company.
3. Develop a graphical theme. Many modern e-commerce sites, such as Amazon.com, favor a simple graphical theme that helps visitors understand the site and that loads quickly in a Web browser. Visit existing e-commerce sites in your product or service category to get examples of graphic design themes. You can use other sites as inspiration, just be sure not to copy another site’s graphic design directly.
4. Produce content pages. You can use written content, pictures and video to convey information about your product or service to your visitors. Content pages can be produced in HTML using a text editor. Alternatively, you can use a content management system, such as WordPress, that includes page creation tools as part of the user interface. If you are new to website design, then a content management system, such as WordPress, that includes page creation tools as part of the user interface. If you are new to website design, then a content management system can be good choice.
5. Implement an e-commerce transaction processing system. If you are just starting out and have a limited number of offerings, then you can use a payment processing system, such as PayPal or Google Checkout, as your transaction processing system. These systems do not charge any upfront fees, are easy to add to your website and are trusted by consumers. As your site grows, you may want to add your own custom shopping cart and payment processing system.
As we said earlier, only if you possess a website that pulls in traffic, you can earn some money. For such website, you can always contact us:
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